Choosing the Right Marketing Automation Solution for You
Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences...
View ArticleSave Time and Money by Outsourcing Your Marketing Programs
If you’re weighing the benefits of hiring a full time marketing professional over outsourcing your marketing programs, you’re not alone. Companies have been struggling with this decision for years and...
View ArticleWebinar: Understanding the Advantages of Marketing Automation
Date: Tuesday, February 12, 2013 Time: 12:00 p.m. to 1:00 p.m. EST Complete the Form Below to Register Despite the proliferation of marketing automation solutions, few non-users have a clear...
View Article10 Tips for Developing a Website for B2B Lead Generation
Designing a website can be a huge source of frustration. Everyone (owners, executives, custodial engineers, etc.) has an opinion about what they don’t like, but few can provide clear direction about...
View ArticleMarketing Programs for the Healthare Technology and Services Industries
We’re excited to announce that ResponsePoint has formed a partnership with ProfitableMD to add experience and in-depth healthcare expertise to its existing marketing programs for the healthare...
View ArticleThe Differences Between E-mail Marketing and Marketing Automation
When you live and breathe marketing automation, hearing someone refer to it as an e-mail marketing tool seems a bit naïve. Certainly, e-mail is an important component of marketing automation, but the...
View ArticleIntegrating Personalized Content into Your Marketing Campaigns
One of the most powerful and little used aspects of a marketing automation solution is its ability to personalize information presented to users. Integrating personalized content into your marketing...
View ArticleUsing Webinars for B2B Lead Generation
Despite the proliferation of many different online meeting tools, building a successful webinar strategy for B2B lead generation remains problematic. The challenge businesses face is two-fold. First,...
View ArticleIntroducing ResponsePoint’s New Monthly Email Newsletter Program
This week, we are excited to be announcing the formal release of a monthly email newsletter program designed to simplify the delivery of customer and prospect communications. This program builds upon...
View ArticleThe Value of A/B Testing in B2B Lead Generation
When you recommend, build and manage marketing programs for a living, having quality, reliable data to back up your logic is critical. This is particularly true when working with or presenting your...
View Article10 Marketing Automation System Setup and Management Tips
Getting the most from your marketing automation solution, like any software product, requires a commitment to understanding the technology and the dedication to implementing the processes and...
View ArticleDo Business Reply Cards Work?
When you are evaluating your B2B lead generation programs to determine which marketing programs are producing the best quality leads, having reliable, meaningful data is essential. With most marketing...
View ArticleIntroducing Our Marketing Automation Implementation and Support Programs
This week, we are excited to announce the formal release of our marketing automation implementation and support programs designed to improve our clients use of their marketing automation solution. This...
View ArticleHow to Increase Survey Responses for Events
When you’re hosting an event for prospects and/or customers, one of the great challenges you’ll face is measuring the success of your event when the dust settles and people return to their homes and...
View ArticleIncreasing Online Form Submissions
Acquiring new prospects through your website requires a commitment to delivering real value, a simple process that minimizes the burden of completing long forms, and a rudimentary understanding of user...
View ArticleTracking Direct Mail Results
Direct mail can be a valuable promotional tool given the right conditions. In campaigns with well establish offers and lists, direct mail is consistently able to outperform email by over 3%. For many...
View ArticleThe Best Thing You Can Do To Improve Your B2B Lead Generation Programs
When asked recently what’s the best thing you can do to improve your B2B lead generation programs, my answer was simple; “Implement a lead nurturing campaign.” Companies spend a great deal of time and...
View ArticleYour Website: The First Date With Your Prospect
A client recently asked us to evaluate and recommend a vendor for their business. It took us less than three minutes to knock one company off the list….we just looked at their website. In this example,...
View ArticleThe Difference Between Inbound and Outbound Marketing
As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to produce a solid return-on-investment for their marketing programs....
View ArticleImplementing a Lead Nurturing Program is a Smart Financial Decision
When your goal is to consistently develop high quality sales leads, implementing a lead nurturing program is vital to your B2B lead generation efforts. This smart financial decision will not only...
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