Marketing and Sales Alignment
Marketing and Sales Alignment is seen as a critical key to success. Yet many companies complain about division between their marketing and sales teams. Marketing and sales alignment is critical since...
View ArticleNo Data, No Dollars: How Data Really Works to Strengthen Your Sales Lead...
The post No Data, No Dollars: How Data Really Works to Strengthen Your Sales Lead Generation and Marketing ROI appeared first on ResponsePoint.
View ArticleGet Your Sales Marketing Strategy Aligned: Why Gaps Between Marketing and...
Get Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts the great divide between...
View ArticleKeys to Uncovering Your Lead Generation Process Problem: and Get Your...
The post Keys to Uncovering Your Lead Generation Process Problem: and Get Your Pipeline Flowing appeared first on ResponsePoint.
View ArticleCreating Content for Twitter
ResponsePoint - Lead Generation Solutions That Work As a B2B marketer, you should be creating content for Twitter, but maybe you’ve been sitting on the sideline watching and learning from others. It’s...
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10 Tips for Developing a Website for B2B Lead Generation
ResponsePoint - Lead Generation Solutions That Work Designing a website for B2B lead generation is a daunting task not to mention huge source of frustration. As always everyone (owners, executives,...
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5 Tips for Improving Your Channel Marketing Programs
ResponsePoint - Lead Generation Solutions That Work Manufacturers selling product through a channel marketing programs face unique challenges when it comes to targeted B2B lead generation programs. The...
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B2B Lead Generation Needs to Be Revenue Focused
ResponsePoint - Lead Generation Solutions That Work If you’re struggling to measure the success of your marketing programs, there’s a good chance you’re focusing on the wrong things. B2B lead...
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Developing a Sustainable B2B Telemarketing Program
ResponsePoint - Lead Generation Solutions That Work B2B Telemarketing Developing a sustainable B2B telemarketing program isn’t easy. For organizations that have a limited marketing resources, a small...
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Using Lead Classification to Improve Channel Marketing Programs
ResponsePoint - Lead Generation Solutions That Work Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or...
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Save Time and Money by Outsourcing Lead Generation Programs
ResponsePoint - Lead Generation Solutions That Work Will outsourcing lead generation programs -save money? If you’re weighing the benefits of hiring a full-time marketing professional over outsourcing...
View ArticleAre you wasting quality leads?
ResponsePoint - Lead Generation Solutions That Work How B2B telemarketing support can boost your bottom line Successfully managing marketing leads requires strategy, collaboration between departments,...
View ArticleThere are Other Ways to Nurture: Why Email isn’t the Only Option in a...
ResponsePoint - Lead Generation Solutions That Work All marketing people have done it: turned a lead over to sales without really qualifying it. Marketing is often accused—and rightly so—of generating...
View ArticlePick up The Phone: Why Telemarketing and Sales Calls Are a Vital Part of...
ResponsePoint - Lead Generation Solutions That Work Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on the effectiveness of customer relationship...
View ArticleHow Data Profiling can Accelerate Your Lead Nurturing Efforts
ResponsePoint - Lead Generation Solutions That Work How Data Profiling can Accelerate Your Lead Nurturing Efforts To deliver qualified B2B sales leads that convert into business, a strong lead...
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Where Does Lead Nurturing Fit in The Sales Funnel?
ResponsePoint - Lead Generation Solutions That Work In our experience, lead nurturing campaigns are often the missing piece of a poorly functioning B2B sales funnel. Picture the ideal sales funnel:...
View ArticleStaying Relevant in Marketing: How Do your Skills Measure Up?
ResponsePoint - Lead Generation Solutions That Work Staying Relevant in Marketing: How Do Your Skills Measure Up? Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his...
View Article4 keys to increase B2B lead generation
ResponsePoint - Lead Generation Solutions That Work 4 Keys to Increase B2B Lead Generation Every marketer has a set of strategies, tools, and tricks to build a successful lead generation campaign. And...
View ArticleIs Your B2B Online Marketing on Autopilot?
ResponsePoint - Lead Generation Solutions That Work Is Your B2B Online Marketing on Autopilot? Collaborating with a marketing services company puts you back on the road to a bigger ROI Let’s face it… A...
View Article4 Ways to Build a Winning B2B Telemarketing Campaign
ResponsePoint - Lead Generation Solutions That Work 4 Ways to Build a Winning B2B Telemarketing Campaign Telemarketing is still relevant, because it still works! To develop a solid B2B telemarketing...
View Article5 keys to B2B Lead Generation via Email Marketing
ResponsePoint - Lead Generation Solutions That Work B2B lead generation via email marketing is every marketer’s dream solution. It provides a level of automation that takes on a lot of the workload....
View ArticleIt’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing
ResponsePoint - Lead Generation Solutions That Work B2B lead nurturing and telemarketing help make stronger connections. Success in sales can be directly traced to strong connections, which in turn...
View ArticleAvoiding E-mail Spam Triggers
ResponsePoint - Lead Generation Solutions That Work B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for...
View ArticleAre Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
ResponsePoint - Lead Generation Solutions That Work Are Your B2B Email Campaigns Underperforming? Here’s Why. Facts and fixes for achieving B2B email marketing success B2B email marketing campaigns can...
View ArticleCreating a Bigger, Better Lead Generation Process
ResponsePoint - Lead Generation Solutions That Work HOW RESPONSEPOINT HELPED A GLOBAL ENERGY COMPANY WITH SOME BRIGHT IDEAS FOR A BETTER LEAD GENERATION PROCESS A large-scale global company with the...
View ArticleManaging your data to make the most out of your lead generation efforts
ResponsePoint - Lead Generation Solutions That Work Having been in the marketing business for many years, we have seen many lead generation efforts make it or break it based on the quality of the...
View ArticleAward Winning Direct Mail from ResponsePoint
ResponsePoint - Lead Generation Solutions That Work PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA &...
View ArticleLead Nurturing and Telemarketing
ResponsePoint - Lead Generation Solutions That Work B2B Lead Nurturing and Telemarketing Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has...
View ArticleResponsePoint Recognized for Marketing Excellence
ResponsePoint - Lead Generation Solutions That Work PRESS RELEASE: ResponsePoint Recognized for Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA. Denver,...
View ArticleSuccessfully Reach B2B Prospects in the New Normal
ResponsePoint - Lead Generation Solutions That Work Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval...
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